TO INCREASE THE NUMBER OF DIETARY SUPPLEMENTS In 2014, USA LABS launched the BLACK SKULL (Heavy Sports Nutrition) line of products for the global market, aimed at people looking for effective results in building a strong body, muscle definition, and health.
After all, every champion of Bodybuilding, Powerlifting, and Strongman has in common to seek victory, train tirelessly, achieve the best result in sports nutrition, and give the most to the cause. 
BLACK SKULL is a hardcore line designed with powerful nutrients and presented in its most concentrated forms. All this and more, thinking and respecting your goals, to consolidate your results. ​​​​​​​
This has been very successful with them, achieving greater loyalty and recognition at the time of purchase and consumption. 
Black Skull. No feelings, just results!
We created actions using augmented reality technology and applied it to the logo to search for content with new information about the brand itself and the products.
With the concept of Heavy Sports Nutrition, since the year of its launch, the brand has become so desired that consumers got tattoos of the brand on their bodies.
PRE-WORKOUT ADVERTISING 
Black Skull created the elite pre-workout troop, the most complete and hardcore line of
pre-workouts to meet the most demanding and performing athletes in their day-to-day training. Among them, we highlight the Bone Crusher, which won the award for the best pre-workout
in the supplement market 5 times.
KILLER2F ADVERTISING 
Kill the fat. Stick your muscles to your skin. The best caffeine is inside a high-tech E464 HPMC capsule to melt the fat and bring the leaner version of your form inside out.
DRY FIT ADVERTISING 
The best product when what you are looking for is to lose weight. The DRY FIT was developed with an exclusive formula of natural teas that promote the diuretic effect and consequently weight loss and muscle definition. With DRY FIT you will see a new person in front of the mirror. An excellent tool in the search for weight management, easy to use, and an example of practicality as it can be taken anywhere and just mixed in hot or cold water.
Do what Carol Saraiva and many others have already done: Help yourself to reach that body you are fighting for, wipe away what you can, and stay in shape.
BIG BOY MASS ADVERTISING
A professional athlete does not give up a diet that guarantees an enormous amount of calories, necessary to increase and maintain muscle mass. 
That is why BIG BOY MASS has the best combination of macro and micronutrients, as it is not only through training that the athlete gains mass.
BIG BOY MASS has an exclusive blend of premium ingredients. There are 54 grams of Isolated and Hydrolyzed Meat Protein and Micellar Casein per serving, 190 grams of carbohydrates, MCT (medium-chain triglycerides), Maca, Vitamins, and minerals.

This is the high-calorie you need! The idea is to increase by 10% the number of calories eaten daily for mass gain. BIG BOY MASS offers 1,000 calories per serving, a load of respect. The solution to gain mass with quality is exactly this: BLACK SKULL - BIG BOY MASS.
B.O.P.E. PRODUCT LINE ADVERTISING
BLACK SKULL presents a COMBAT line, specially developed to support B.O.P.E. soldiers in their missions. Since its inception the B.O.P.E. ideal is the same: train the best soldiers to be better mentally and physically. When a B.O.P.E. soldier goes, goes to win; where he goes, goes to conquer. They are the true heroes of real life. That's why we developed a line of products to help these warriors have what they need to continue. 
PRE COMBAT: A shitload of carbohydrates, 38g per dose for those who need a lot of energy to face the most difficult, tiring, and painful tasks accurately and with military dedication. 
INTRA COMBAT: A product designed to keep all warriors fighting in every situation, replenishes lost nutrients during exercise, and provides 700mg of taurine per dose. 
POST COMBAT: Strengthening and muscle recovery are the focus here, a perfect balance of protein and carbohydrate to build a better and more prepared body after major physical challenges. This product delivers 18g of the best protein concentrate and 13g of carbohydrates
per dose.
BLACK SKULL. No Feelings. Just Results.
BOPE products have part of its budget dedicated to the AVABOPE
- BOPE Veterans and Friends Association.
brand: BLACK SKULL - GDS
CLIENT: Marcelo Bella (House Agency)
ART DIRECTOR / project manager: Toni Oliveira
3D / mockups: Toni Oliveira
AUGMENTED REALITY: Flex Interactive

Video edition: 5ponto3 Produtora / Marcelo Jr.
WEBSITE development: Hdono

SOCIAL MEDIA DESIGN: Toni Oliveira

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